Personalised Video, 2018

Animation | Illustration | Video editing

Working for Holden cars, I designed and made a collection of customised animated videos. These videos featured individualised elements such as customer names, genders, messages, car models and colors, as well as cityscapes from 11 diverse locations across Australia and New Zealand. My role encompassed the design of adaptable assets, followed by animation using After Effects. Subsequently, these assets were seamlessly integrated into the Idomoo platform, where data sheets were harnessed to generate an extensive array of distinct customer videos used in personalised emails.