Oddin, 2023

bRANDING

Within the accelerator program at Outlier Ventures, I collaborated with the Oddin start-up team, an endeavor focused on decentralized infrastructure for digital advertisers. Given the absence of established branding, I was granted creative autonomy to shape Oddin's brand identity and logo.

The name drew inspiration from Odin, the all-seeing god of wisdom. To mirror this, I envisioned the "O" as an eye, imbuing it with a contemporary and streamlined aesthetic that resonates with the company's forward-thinking concept.