Infotrack Website, 2022
Web Design | Web Development | Branding
Partnering with InfoTrack's digital team, I created of an entirely new website and style guide for InfoTrack's consumer venture, InfoTrackGO. Operating within the B2C realm, our primary aim was to cultivate a sense of approachability and friendliness in the aesthetics. This was done through the integration of vivid colors, relatable imagery, and the incorporation of icons and infographics to simplify explanations of what customers required and how to make purchases. Our efforts extended to comprehensive research on crafting a seamless customer experience, focusing on refining the navigation and search systems.