goto.game, 2017
Branding | Print Design
Branding initiative for the eSports company Goto.game. Following extensive research, experimentation, and brainstorming, the ultimate concept emerged as a contemporary reinterpretation of retro gaming brands. Merging lettermarks and picture marks, I employed the letters 'GTG' to fashion the outline of a gaming controller, complemented by a retro-inspired squared font.
Leveraging these branding components, I subsequently orchestrated the creation of an assortment of materials for the company's launch and continuous event activations. This encompassed diverse items such as website banners, email signatures, stickers, t-shirts, caps, pull-up banners, mouse pads, and custom illustrated avatars for the entire staff.