Drivin’ n Jivin, 2012

Typography | Branding

This is a typeface I designed called “Drivin’ n Jivin”, inspired by 1950s motel signs. The font is characterized by its modulated curves and varied line thickness. The letters are wide and chunky, a common feature seen I saw in 1950s motel signs fonts while conducting research. I off-centered elements in the characters, and used angled lines to give it a more ‘retro’ feel. The typeface is designed to be a display font, only available in capital letters. It works better in larger sizes, such as on posters and billboards.